The Current State and Critical Issues of the Internationalization of Advertising Research in China’s mainland: An Analysis of SSCI Indexed Journal ArticlesChinese Full Text
WEI Lu;HU Wen-cai;
Abstract: Since the reform and opening up, advertising research in China’s mainland has gradually revived and advanced for nearly 40 years. Through a bibliometric analysis of Social Sciences Citation Indexed journal articles in the field of advertising, this article seeks to depict a big picture of the international publications of China’s advertising research. Results show that Chinese scholars first published about advertising on international journals in 1991. The quantity of publications increased rap... More
- Series：
(I) Electronic Technology ＆ Information Science; (J) Economics ＆ Management
- Subject：
Library Science and Digital Library; Trade Economy
- Classification Code：
G353.1;F713.8
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