Knowledge Network Node

“新零售”与电商未来趋势

洪涛

北京工商大学经济学院中国食品(农产品)安全电子商务研究院

Abstract: 随着许多新的信息技术的发展,马云提出了"新零售"的论述,引起了较大的社会反响,本文阐述了网上与网下相互融合发展成为主流的背景,论述了"新零售"的内涵及其争议;分析了阿里、京东为代表的"新零售",它们从网上走到网下在"新零售"推进中的具体实践,分析了美国第二大零售商好市多的"新零售"实践,分析了三只松鼠由网上走到网下的"新零售"的实践;在此基础上文章分析了2016年我国电商发展的现状、特点和发展新趋势。 
  • Series:

    (J) Economics & Management

  • Subject:

    Trade Economy

  • Classification Code:

    F724.2;F724.6

  • Mobile Reading
    Read on your phone instantly
    Step 1

    Scan QR Codes

    "Mobile CNKI-CNKI Express" App

    Step 2

    Open“CNKI Express”

    and click the scan icon in the upper left corner of the homepage.

    Step 3

    Scan QR Codes

    Read this article on your phone.

  • HTML
  • Read online
  • CAJ Download
  • PDF Download

Download the mobile appuse the app to scan this coderead the article.

Tips: Please download CAJViewer to view CAJ format full text.

Download: 15143 Page: 52-55 Pagecount: 4 Size: 1896K

Related Literature
  • Similar Article
  • Reader Recommendation
  • Associated Author