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Chinese Journal of Agricultural Resources and Regional Planning. Core
(Accepted Version) Online First Publishing Date: 2024-01-05 19:19:22

RESEARCH ON THE IMPACT OF RISK PERCEPTION AND INSURANCE COGNITION ON FARMERS’POLICY-ORIENAED AGRICULTURAL INSURANCE BEHAVIOR ——BASED ON THE SURVEY DATA OF 2 CITIES AND 6 COUNTIES IN GANSUChinese Full Text

Chen Yirong;Zhang Wenzheng;

Abstract: It is of great practical significance to explore the influence and mechanisms of risk perception and insurance cognition on farmer’s policy-oriented agricultural insurance participation behavior to effectively support the development of six distinctive local industries in Gansu Province.Based on the prospect theory and cognitive-behavioral theory，this paper uses survey data from 360 households in six counties in LinXia Hui autonomous region and Qingyang City in 2021.Furthermore，the research cond... More
Keywords：

Risk Perception; Insurance Cognition; Purchasing Behaviour; Policy-oriented Agricultural Insurance; Gansu;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Insurance

  • Classification Code：

    F842.66

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