Pricing and Service Strategy of BOPS Based on Differentiated ServiceChinese Full Text
HU Qi-fan;XU Bing;School of Management,Nanchang University;School of Business Administration,Nanchang Institute of Technology;
Abstract: We consider a supply chain consisting of a manufacturer and a retailer.The manufacturer is responsible for online direct sales,the retailer is responsible for offline retail,and the manufacturer and the retailer implement BOPS together.We assume that the demand of BOPS is affected by offline services,and that there arc differences between BOPS services and traditional offline services.We establish the models of decentralized and centralized omni-channel supply chain by using online and offline u... More
- Series：
(A) Mathematics/ Physics/ Mechanics/ Astronomy; (J) Economics ＆ Management
- Subject：
Enterprise Economy
- Classification Code：
F274
- Mobile Reading
Read on your phone instantly
Step 1Scan QR Codes
"Mobile CNKI-CNKI Express" App
Step 2Open“CNKI Express”
and click the scan icon in the upper left corner of the homepage.
Step 3
Scan QR Codes
Read this article on your phone.
- Download
- Online Reading
- AI Summary
Download the mobile appuse the app to scan this coderead the article.
Tips: Please download CAJViewer to view CAJ format full text.
Download: 1543 Page: 51-59 Pagecount: 9 Size: 960K
Citation Network
Related Literature
- Similar Article
- Reader Recommendation
- Associated Author
- [1]BOPS渠道下考虑消费者服务敏感性的定价与服务策略[J]. 孙玉玲,徐健. 商业经济研究. 2019(21)
- [2]考虑交付时间和退货等因素的零售商BOPS定价策略[J]. 赵文燕,张傲. 商业经济研究. 2022(17)
- [3]文化认同与资产误定价[J]. 邱吉福,郭颖昕,吕佳宁. 集美大学学报(哲社版).
- [4]在线定价策略[J]. 郭红生,肖玉琴. 企业经济. 2003(01)
- [5]捆绑定价策略探析[J]. 曹洪,夏丽萍. 价格月刊. 2004(03)
- [6]通过定价套牢消费者的心[J]. 邓丽丽,陈仕华. 市场周刊(商务营销). 2004(02)
- [7]如何定价[J]. 罗伯特·多兰. 管理与财富. 2005(03)
- [8]如何治疗定价短视[J]. Philippe More,George Stalk Jr,Peter Stanger,Peter Wetenhall. 21世纪商业评论. 2005(01)
- [9]我国管理层收购定价存在的问题及建议[J]. 李玉田. 特区经济. 2006(03)
- [10]企业战略视角下的定价流程[J]. 鲍盛祥. 当代经济管理. 2006(03)