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Study on The Dynamic Formation Mechanism of Perceived Risks during Cross-border Online Shopping Consumer’s Multistage Decision Making

吕雪晴

中国矿业大学

Abstract: The article set the Cross-border Online Shopping, hereinafter referred to as CBOS, as the study object, created the concept of perceived risks coupling, and researched the dynamic formation mechanism of CBOS consumer’s perceived risks from the view of consumer’s non-traditional multistage shopping decision making process and dynamic research of perceived risks.First, after literature review, the article contrasted the three main CBOS models of Haidai, Haitao, and import ＆ retail online platform,... More
Keywords：

Cross-border Online Shopping（CBOS）; multistage decision making; perceived risks; coupling; supply chain relationship;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Enterprise Economy; Trade Economy

  • Classification Code：

    F724.6;F274

Tutor：

周梅华;

Retraction:

管理科学与工程

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