Analysis on the New Energy Transformation of Traditional Automobile Enterprises——Taking Mercedes-Benz, BMW and Audi as Examples
Dayi Cai;Overseas Education College, Jimei University;
Abstract: Under the background of the global "carbon neutral" process, new energy vehicles have become the main development target. The transformation of many traditional fuel car companies has also pushed forward the development of new energy. This paper takes the three giants of traditional car companies-Mercedes Benz, BMW, and Audi as an example. Firstly, we conduct a SWOT analysis and find that the problem of lagging behind in technology and experience internally, as well as the threat from many new e... More
Keywords：
Conference Name：
The 2nd International Conference on Financial Technology and Business Analysis （ICFTBA 2023）
Conference Time：
2023-11-08
Conference Place：
英国牛津
- Series：
(C) Architecture/ Energy/ Traffic/ Electromechanics, etc; (J) Economics ＆ Management
- Subject：
Vehicle Industry; Theory of Industrial Economy
- DOI：
10.26914/c.cnkihy.2023.126107
- Classification Code：
F416.471
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